American Express Hilton Credit Card Direct Mailer

As the lead designer on a project with Hilton Honors American Express Travel Credit Card, I spearheaded a transformative redesign of the direct mailer, showcasing the card's enticing features with a fresh and vibrant approach. The double gatefold four-panel brochure is a visual journey, featuring stunning photography of select Hilton properties, vivid colors, and a layout designed to evoke a sense of adventure and relaxation. In this project, my focus was on reducing the visual clutter of previous iterations of the mailer and aligning the aesthetic with the sleek new look of the card. The result is a striking and informative piece that not only highlights the key benefits of the Hilton Honors American Express card but also immerses potential customers in the luxurious and inviting world of Hilton properties. This direct mailer stands as a testament to my ability to elevate brand aesthetics, communicate essential information, and create an immersive experience for the audience.