NanoString Spatial Biology World Tour

As a creative force on NanoString's design team, I took a leading role in conceptualizing and executing the event branding for the Spatial Biology World Tour. This dynamic series comprised a blend of online and in-person events hosted globally, showcasing NanoString's cutting-edge spatial biology imaging technology. At the heart of the project was the need to convey the global reach and transformative impact of spatial biology, and my role was to bring this vision to life through compelling visual branding. The central concept I developed for the event branding featured a globe overlaid with actual tissue stain images to mimic land masses. This innovative approach not only underscored the global scope of the event series, but also cleverly emphasized NanoString's prowess in spatial biology imaging technology. The result was a visually captivating and cohesive brand identity that seamlessly integrated with NanoString's core mission.