Brooks Running Sales Catalogs

As a key member of the in-house design team at Brooks Running, I played a central role in the complete overhaul of our footwear and apparel sales catalogs. Tasked with the page layout design for both catalogs, my objective was to present extensive product details within a clean and easily navigable format while staying true to the Brooks “Run Happy” ethos. In addition to strategically organizing hundreds of SKUs, I infused each page with subtle nods to "Run Happy" through witty illustrations and playful poses from on-body apparel models. These whimsical elements served as easter eggs, creating a lighthearted atmosphere while reinforcing the brand's identity. The result was a vibrant and on-brand sales tool that garnered acclaim from both the sales team and buyers. The success of these catalogs lies not only in their functionality but also in their ability to embody the essence of "Run Happy," making the sales experience not just informative but genuinely enjoyable.