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As a key member of NanoString Technologies' in-house design team, I played a vital role in shaping the visual identity for the annual Global Commercial Meeting. Collaboratively brainstorming with the team, we decided on a space exploration theme to echo NanoString's pioneering spatial biology technologies. This innovative concept seamlessly integrated with NanoString's existing brand identity, translating into a captivating event branding strategy marked by visually striking and captivating galactic imagery. Additionally, I contributed to the booth design, ensuring it effectively showcased NanoString's products while immersing attendees in an experience aligned with the excitement of space exploration. This project is a testament to the ability to translate abstract concepts into cohesive and impactful event experiences that reinforce NanoString's commitment to cutting-edge innovation.